11/03/09 - Institute's re-branding campaign wins national marketing competition's highest honor

Date: November 3, 2009
Contact: Seth Seymour
423.648.1709
seth.seymour@siskin.org

Institute's re-branding campaign wins national competition's top honor

CHATTANOOGA, Tenn. — Siskin Children's Institute's re-branding campaign has won a national marketing competition's highest award.

The Institute received a platinum-level 2009 MarCom Award for its effort to re-brand the organization. The re-branding campaign features a new logo, promotional video, website, marketing materials and other components.

The Institute's marketing and communications department, consisting of Deborah Luehrs and Seth Seymour, launched the campaign in August after the organization expanded its services to include health care and research.

The Institute also won two other 2009 MarCom Awards:

• Gold-level MarCom Award for its newspaper coverage from Sept. 2008 to Sept. 2009; and an
• Honorable mention-level MarCom Award for its “Making Life Better” promotional video.

Of nearly 5,000 entries for the MarCom Awards, 18 percent received platinum-level recognition; another 18 percent won gold-level awards; and 10 percent earned honorable mentions. The award program is administered and judged by the Association of Marketing and Communication Professionals.

About Siskin Children’s Institute
Siskin Children’s Institute makes life better for children with special needs and their families. Founded in 1950, the non-profit organization achieves its mission locally and nationally through four initiatives: education, outreach, health care and research. The Institute provides early childhood education where children with and without disabilities learn together; family support and professional development programs; developmental behavioral pediatric health care; and innovative research in early childhood development and special education. For more information about Siskin Children’s Institute, visit www.siskin.org.

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